USA. Spirit Airlines has extended Retail inMotion’s contract to manage its onboard retail programme for three years.
LSG-owned Retail inMotion has managed the US airline’s onboard retail offer since 2014.
The contract between Retail inMotion and Spirit Airlines will continue within its existing framework. It includes category and supply chain management, catering delivery and the continued use of Retail inMotion’s proprietary technology solutions.
Spirit will introduce an upgraded payment solution from Retail inMotion which enables crew to process orders and take payments onboard using an iPad Mini 4 fitted within a custom-designed sled.
“Spirit is committed to offering a unique, customisable and memorable experience for our guests,” said Vice President Inflight Experience Lania Rittenhouse. “Over the past four years, our partnership with Retail inMotion has allowed us to confidently say that our onboard food & beverage menu fully supports this goal.”
Retail inMotion Head of Onboard Retail North America Mir Khan commented: “The mission for our partnership with Spirit has been consistent from the start. We want to support Spirit by providing them with a reliable and well-performing onboard retail programme that reinforces their brand values and creates a remarkable food & beverage experience for their guests. We’re very pleased to be extending this mission for another three years.”
*For a major recent profile of Retail inMotion and an interview with CEO Stefan Patermann, click here.
