Research agency m1nd-set promotes Anna Marchesini to Head of Business Development

Managing growth: Anna Marchesini

SWITZERLAND. Research agency m1nd-set has promoted Anna Marchesini to Head of Business Development for the company’s travel retail department.

The appointment, effective since 1 September, is part of an internal restructuring aimed at strengthening m1nd-set’s travel retail research business. The research agency said it had seen a surge in client demand in bespoke consumer insights and other consultancy services.

Marchesini joined m1nd-set at the beginning of 2018 in a project management and business development role. She has been involved in managing several of m1nd-set’s global key accounts and the company said she had been instrumental in bringing in new business.

“In the short time Anna has been with m1nd-set, she has proved a vital asset to the entire team, supporting all of us with business development, our global client relations, marketing and conference presentations,” said m1nd-set Owner and CEO Peter Mohn.

“The promotion is not only a well-deserved reward for her excellent performance to date, but also a necessity as we face increasing demand for our travel retail research services. The team has been constantly enhancing our unique travel retail expertise across all the regions in the world, and continue to see a strong growth in demand for bespoke research consultancy.

“In her new role Anna will help m1nd-set manage this growth in business development, as we allocate more resources to service our existing client needs.”

Marchesini commented: “I’m delighted to take on these additional responsibilities at m1nd-set and help steer the agency through a new chapter of growth. I’ve thoroughly enjoyed getting to know our clients and understanding their needs and even anticipating the next requirements and objectives for many of them.

“It’s an honour to be part of this team; m1nd-set is not just any research company. We have great people, fantastic products and the desire across the entire team, to provide best-in-class and innovative solutions.”

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