Brookfield Drinks, the worldwide distributor of Rendle’s Original Gin, has appointed Red Zero 7 as the worldwide sales agent for the premium pink gin in travel retail and duty free.
Rendle’s is the first product launch of the recently formed Highly Spirited Limited, a collaboration among long-time industry friends from the UK and USA.
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Rendle’s Original Gin is crafted in California to a family recipe handed down through the generations. The recipe has been recreated by founding partner Christopher Rendle from one passed on by his father, Captain Frank Rendle of the English Light Cavalry.
“My Father served in India during World War II,” said Rendle. “He often complained that the gin sent to the troops was of less than stellar quality. He took matters into his own hands, working with indigenous ingredients to blend a more exotic and palette-pleasing gin. It became known among the troops as ‘Rendle’s Pinkers.’ His original recipe is the foundation for Rendle’s Original Gin. The spirit of Captain Frank lives on in every bottle.”
Rendle’s Original Gin is known for its warmer spice profile from ingredients originating along the Indian Spice Route. It has prominent citrus-lime notes, followed by warmer spice notes on the palate.
The gin is currently available in cases of 12 x 750ml bottles. Highly Spirited has enjoyed early success in the US and Canadian markets, with Brookfield Drinks recently introducing the brand to the UK on-trade sectors.
