Ready to soar: ANA Trading opens Japanese gourmet food hall at Singapore Changi T2

SINGAPORE. Singapore Changi Airport has opened a Japanese gourmet food hall featuring six restaurant brands.

Called SORA, the 7,760sq ft space is located in Terminal 2, in the public area on Level 3. It can seat about 300 diners and becomes the largest restaurant across the airport’s four terminals, operator ANA Trading said.

SORA translates to ‘sky’ in Japanese, and the food hall offers ramen, sashimi, okonomiyaki, desserts and beverages.

Reaching for the sky: An artist’s impression of food hall SORA

The opening marks the first time ANA Trading, a subsidiary of Japanese airline All Nippon Airways, will operate a food hall outside of Japan. SORA’s design takes inspiration from airline lounges but also pays tribute to Japanese craftsmanship and art history.

ANA Trading said the opening was part of its strategy to expand its reach in South East Asia.

Overseas debut: Tsuruhashi Fugetsu will serve savoury pancakes called okonomiyaki

Of the six restaurants in SORA, two are new-to-market brands. Tsuruhashi Fugetsu is making its overseas debut. It serves savoury pancakes called okonomiyaki. They are made with fresh cabbage, yakisoba (fried noodles) and an assortment of battered meat and seafood, before being grilled a la minute and slathered in Worcestershire sauce and mayonnaise and topped with bonito flakes.

Japoli Kitchen serves Italian dishes infused with Japanese touches. It uses fresh pasta and flour imported from Japan.

The remaining four restaurants are Menya Takeichi, Kuro Maguro, Tendon Kohaku and Tokyo Sundubu.

Menya Takeichi is a chicken ramen chain and the Changi opening is the brand’s 100th worldwide.  Kuro Maguro offers meshi (rice dishes) with kaisen (seafood) and torobutsu (tuna) that are flown in daily from Japan.

Tokyo treats: Menya Takeichi offers collagen-rich Chicken Paitan broth ramen dishes

Tendon Kohaku specialises in Edomae-style tendon, in which Hokkaido rice is adorned with tempura drizzled in tendon sauce.

Tokyo Sundubu serves Korean stew rich in collagen and is claimed to be Japan’s largest restaurant chain. Its menu features hand-made tofu, vegetables and ingredients such as chicken, beef, asari (sake-steamed) clams and shrimps.

In addition to the restaurants, SORA Bar offers a selection of desserts and beverages. These include Hokkaido milk ice cream, sake and cocktails such as Singapore Sling and Mojito.

Tendon loving care: Tendon Kohaku brings an extra flavour dimension to SORA’s offering

Those ordering from any of the outlets can sit in a shared seating area in the middle of the food hall, with booth and Japanese tatami (mat) options available. Diners are given the option to immerse themselves in Japanese culture by taking off their shoes before eating, just as they would do before entering a zashiki or tatami room.

Tables are fitted with charging points for mobile electronic devices while an interactive ‘Kid’s Corner’ features a playground and television screen.

ANA Trading said it was exploring collaborations with Japanese technology companies to improve the passenger experience still further. For example, virtual reality content “would allow guests to enjoy the magnificent scenery of Japan landscape while dining at the food hall,” according to Project Director, Retail Business Development Kazuhiro Nakao.

In the mix: Tokyo Sundubu adds a touch of Korean flavour with its hearty stews

Changi Airport Group Vice President of Landside Concessions James Fong said od SORA: “Combining two concessions into one provides a much larger space for the tenant to present their unique dining concept and food offerings through a restaurants-within-a restaurant setting.

“We are pleased that ANA Trading has chosen Changi Airport as the world’s first airport outside Japan to launch SORA, bringing together the best of Japanese cuisine, ambience and service.”

NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report e-Newsletter is published every two weeks and The Foodie Report e-Zine every month.

Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.

The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards.

Food & Beverage The Magazine eZine