Ray-Ban takes pole position with Ferrari F1 sponsorship

Luxottica Group has revealed that its sunglasses brand Ray-Ban has signed a sponsorship agreement with Ferrari.

The high-profile sponsorship of Scuderia Ferrari will be unveiled during the Formula One weekend in Silverstone, UK, which takes place this month.

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Pole position: the Ferrari racing red and the Ray-Ban red merge into one single colour

As part of the sponsorship, the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery.

Luxottica Group Executive Chairman Leonardo Del Vecchio said: “We are celebrating today a breakthrough partnership. We are honoured to become part of the Ferrari family – a brand that perfectly reflects and embodies the same characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence.”

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