US. EssilorLuxottica has partnered with Duty Free Americas to highlight the Scuderia Ferrari Ray-Ban eyewear range in Miami International Airport.
The collection was showcased with a series of high-profile promotions in the South Terminal and Concourse D of the North Terminal. The campaign launched in May and ran for three months.
The Ferrari Ray-Ban activations were launched to coincide with the inaugural Formula 1 2022 Miami Grand Prix on 8 May. The collection featured sunglasses styles inspired by the Scuderia Ferrari race car alongside a selection of polarised lenses.
The collection was crafted with state-of-the-art materials including aeronautical-grade carbon fibre, race-proof rubbers and the signature red frame and shield of Scuderia Ferrari.
“With F1 continuing to expand into new territories and grow as a sport, we’re delighted to collaborate with Duty Free Americas to highlight the Ray-Ban Ferrari collection in Miami,” commented EssilorLuxottica Global Travel Retail Director Alessio Crivelli. “Given the excitement around the races in Miami, we are confident that the opportunity to access this collection during the heart of summer will be a major draw.”
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