Nemiroff has introduced a new look, and a new name, for selected expressions in its vodka line-up.
Nemiroff Original, Nemiroff Delikat and Nemiroff Ukrainian Honey & Pepper are revamped and now known as The Originals, a name, which the brand said, emphasises its long heritage and 1752 founding date.
The new look includes a change in the bottle shape – from rectangular to square at the base – which, according to the brand, makes it easier to hold and attracts attention.
A stand-out label features new fonts, colours and graphic elements. An eco-cap does not include polycarbonate and the Nemiroff Columbus cork is designed to offer protection against counterfeiting. It complements other protective methods which the brand uses, including laser dating on glass and cap.
“Such changes in mass segment products from the usual form factor are a big challenge to the vodka industry and, also, they set the bar with new standards,” Nemiroff stated. The brand added that the taste of its vodka, and its traditional recipe, remain unchanged.
Nemiroff CEO Yuriy Sorochynskiy commented: “It is important to stay true to yourself, your principles and life rules. Even after decades of conquering the global market, creating the brand and recognition, Nemiroff The Originals is changing in appearance, but remains true to its quality.”
