UK handbags and accessories brand Radley London has partnered with Harding Retail to launch major activations to mark the brand’s 20th anniversary.
The collaboration included the installation of a 10ft Radley ‘Big Dog’ at the Southampton terminal of some of Harding Retail’s leading cruise ships. Activations are taking place in Radley London outlets onboard Cunard Line’s Queen Elizabeth and P&O Cruises’ Azura and Britannia from 14 until 18 September.
The promotions follow Radley’s ‘Big Dog’ activations in selected UK locations in London, Manchester and Birmingham. Shoppers are offered branded flyers which include a chance to win a prize from Radley London cruise ship stores.
Radley London International Sales Manager Stephanie Pierre said: “We have a fantastic partnership with Harding Retail and are incredibly excited to run this large scale activation with them.
“We’ve seen fantastic results from the ‘Big Dog’, with increased footfall and sales against the year, as well as positive brand engagement, delighting customers both new and old with every activation.
“We are just as optimistic for its success with Harding and believe it is the perfect way to celebrate our 20th anniversary with one of our largest travel retail partners,” Pierre concluded.
