Quintessential Brands is extending a digital training platform that educates travel retail sales staff on gin, following a successful trial with Dufry.
The digital course, launched in response to the COVID-19 impact on travel retail, contains four modules designed to engage and educate staff on the gin category and Quintessential’s award-winning brands.
The course was created to help staff maximise sales for Greenall’s, Bloom, Opihr, Thomas Dakin and Berkeley Square when travel picks up, and aid the channel’s recovery.
At the end of each module, staff completed a quiz, with the top five scorers receiving a Quintessential Brands Perfect Serve G&T kit. Ten of these top scorers have also been selected to visit the Quintessential Brands distillery and some of Manchester’s best gin bars when restrictions permit.
“We are very grateful to the team at Quintessential Brands for creating such a fabulous five-week training package,” Dufry Terminal Manager for Belfast Airport & Training Programme Coordinator Ciara Hamill said.
“The feedback I have received from people about how much they have enjoyed and appreciated this weekly training has been fantastic and it has really helped to keep furloughed staff engaged and re-energised about coming back to work and ready to sell.”
Since the platform launched six weeks ago, 178 Dufry staff from multiple locations have completed the training.
Quintessential Brands Group Managing Director of EMEA, Latin America and Global Travel Retail Jonathan Marsh commented: “This digital training platform was born out of our desire to support our key global travel retail customers during these exceptionally challenging times. With the entire industry being affected by the pandemic, it’s vital that we remain positive and focus all efforts on ensuring a strong recovery for the sector when travel restrictions are lifted.
“With over 250 years of gin distilling heritage, there’s no company more passionate or better qualified to talk about gin, so by helping to educate sales teams and engage them with our gin brands, we hope to help our customers to achieve strong sales when travel resumes.”
