QATAR. The Estée Lauder Companies and Qatar Duty Free have joined forces to create the beauty house’s first ‘mega multi-brand’ pop-up in travel retail.
The 180sq m Departures outlet at Hamad International Airport features Estée Lauder, Clinique, La Mer and Tom Ford products. The pop-up will operate until 10 July. It honours Eid al-Fitr, the celebration (running from the evening of 14 June to the evening of 15 June) that marks the end of Ramadam, the Islamic holy month of fasting.
The Estée Lauder Companies Vice President/General Manager, Travel Retail Europe, Middle East and Africa Bruno Richard said: “We are proud to partner with Qatar Duty Free to surprise and delight the travelling consumer with The Estée Lauder Companies’ first-ever multi-brand pop-up in travel retail.
“Featuring an array of luxury beauty services and gifting moments from four of our top prestige beauty brands, we’re confident this pop-up will be the must-shop destination during this celebratory holiday period.”
Qatar Duty Free Head of Retail Thabet Musleh commented: “Qatar Duty Free is quickly becoming a destination in itself for passengers, and we are committed to continue to expand our offering through unique moments that create memories, and give all passengers an experience worth travelling for. This new and unique multi-brand pop-up does just that.
“We are delighted with the opening of this set of boutiques by The Estée Lauder Companies, offering the finest collection of luxury beauty and cosmetics brands to our passengers, and giving them more choice than ever and a memorable five-star experience at our award-winning airport.”
- Estée Lauder presents its ‘Digital iMatch’ foundation shade finder, a complimentary mini-facial or lip hydration service and a gwp on purchases of three Estée Lauder products, including one skincare product. Special gift wrapping services are also available.
- Clinique is highlighting its Moisture Surge 72-Hour Replenishing Hydrator, with free samples, as well as a gift box with the purchase of two Clinique products.
- La Mer is offering an engraving service for the cap of the Crème de La Mer jar. Demonstrations of La Mer’s signature ‘Hydrated’ or ‘Lifted’ look are also included and customers will receive deluxe samples with their La Mer purchase.
- Tom Ford Beauty specialists will demonstrate how to curate a personal fragrance collection from Tom Ford’s The Private Blend Collection. The pop-up will also feature an assortment of lip shades and customers will receive a deluxe Noir fragrance sample.