QATAR. Qatar Duty Free has partnered with L’Oréal Luxe to bring a fragrance pavilion to Hamad International Airport (HIA) in Doha.
The 180sq m pavilion, located in the centre of the Departures terminal, recreates the Place Vendôme – one of the most prestigious Parisian squares.
New fragrance collections such as Lancôme’s Les Parfums Grands Crus, Giorgio Armani Privé Collection and YSL’s Le Vestiaire Des Parfums are showcased at the promotion. Viktor & Rolf and Ralph Lauren are also featured.
YSL’s Le Vestiaire Des Parfums collection, which is exclusively featured at the pavilion, includes scents inspired by the iconic designs of Yves Saint Laurent. The collection comprises: Tuxedo, Caban, Saharienne, Trench and Caftan fragrances.
Qatar Duty Free said it is developing the emerging trend of combining fashion and retail experiences in an airport environment as part of its lifestyle brand offering.
Qatar Duty Free Senior Vice President Luis Gasset said: “Qatar Duty Free is inspired to create experiences for our customers that add richness and value to their overall travel experience, and creating this unique opportunity to bring the L’Oréal Luxe collection launch to Doha is yet another way we can help our customers make lifelong memories.
“At Qatar Duty Free, we curate our offerings to tailor to our customers’ taste, by offering the latest collections from the finest fragrance houses. Our collection has made Hamad International Airport as much a destination as it is a world-class airport, and we will continue to innovate and surprise travellers.”
