QATAR. Qatar Duty Free has partnered with MAC Cosmetics to host a ten-day immersive pop-up at Hamad International Airport in celebration of National Lipstick Day (29 July).
The high-visibility pop-up showcases the brand’s signature lipstick collection, featuring hundreds of shades across seven finishes.
The campaign made its debut on 27 July and will remain in place until 6 August.
MAC Cosmetics Senior Vice President/General Manager for Travel Retail Worldwide Rick Whotte said: “MAC National Lipstick Day is the one day we have to celebrate every lipstick we’ve ever had that has made us feel powerful and special.
“We are so thrilled to be partnering with Qatar Duty Free to bring MAC Cosmetics’ iconic lipsticks to life with our famously fun retail animations and look forward to travellers discovering the perfect shade with MAC.”
Qatar Duty Free Senior Vice President Senior Thabet Musleh added: “QDF is thrilled to announce a ground-breaking partnership with MAC Cosmetics, bringing together our shared passion for beauty and innovation.
“On this special Lipstick Day, MAC and QDF are running a unique campaign taking over the airport, creating an extraordinary experience that will leave travellers in awe. An unforgettable celebration of colour, style and creativity.”
MAC and Qatar Duty Free unleashed a full-scale digital airport takeover to celebrate National Lipstick Day. The digital communication campaign is running across 800 screens throughout the airport.
The campaign includes live demos, personal consultations and the chance to personalise lipstick purchases. It also features beauty influencers and DJ performances.
The MAC Lipstick Ring Toss game offers customers a chance to win exclusive prizes and guests are given a free full-size lipstick with every MAC purchase. ✈