QATAR. Qatar Duty Free (QDF), the Official Retail Partner for the FIFA World Cup Qatar 2022, has officially launched the first FIFA store at Hamad International Airport (HIA).

The 185sq m outlet showcases a wide collection of FIFA Official World Cup merchandise, souvenirs, collectibles and team jerseys.

Kick-off for a new retail destination: (Left to right) Qatar Duty Free Vice President Thabet Musleh, Qatar Airways Group CEO Akbar Al Baker and HIA COO Engr. Badr Mohammed Al Meer mark the FIFA store opening in traditional style

As reported, Qatar Duty Free runs all official FIFA stores, located in different locations throughout the eight stadiums in Qatar and the megastore at the FIFA Fan Festival during the World Cup. The official opening of the FIFA store was officiated with a ribbon-cutting ceremony.

Qatar Duty Free Vice President Thabet Musleh said: “This has been an extraordinary period for our beloved home Qatar, and we are proud to have played a significant role in this year’s FIFA tournament. Launching the first FIFA store worldwide at our brand new expansion in Hamad International Airport is a great honour.

“As the tournament is coming to an end, we look forward to welcoming thousands of fans travelling through HIA to explore the FIFA store and shop for memorable souvenirs to mark an unforgettable experience.”

FIFA-themed merchandise, football jerseys, other sports attire and accessories are all available to travellers

The FIFA store Merchandise includes football jerseys, sports attire, accessories, the Official FIFA World Cup Al Rihla Ball, souvenirs and collectables. In addition, fans are offered a premium selection of official team jerseys and accessories to show support for their favourite teams.

Unique items sold at the FIFA store include the Al Hilm Pro Final Official Match Ball and Retro FIFA collection items. The stores also feature trophy World Cup replicas and FIFA 2022 branded attire.

As reported, HIA is also hosting a wide array of exciting activations relating to the global sporting event. These include match day-themed performances, a mosaic photo wall, kids’ zones, fan zones and viewing zones.

Also featuring are interactive virtual activities such as AR (augmented reality) football, which features the World Cup tournament’s La’eeb Mascot reacting with the players.

There is also a dedicated ‘try your teams’ jersey’ booth for football fans to pose for photos with their favourite team shirt and have the images sent directly to their email.

*The Moodie Davitt Report’s thrilling readers’ competition dedicated to the FIFA World Cup Qatar 2022, brought to you in association with Qatar Duty Free, has reached the semi-final stages. Participants can still make their choice of winners and scores for Argentina-Croatia (13 December) and Morocco-France (14 December). More in our competition story here.

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