QATAR. Qatar Duty Free, in collaboration with Parfums Christian Dior, has opened a one-of-a-kind boutique at Hamad International Airport (HIA).

The Maison Christian Dior boutique is located in the main retail atrium of HIA. The space showcases the new Maison Christian Dior collection, which includes 22 perfumes, as well as two fragrances created exclusively for Middle Eastern customers.

Middle East travel retail debut: Qatar Duty Free said the boutique has been an ‘instant’ success

Head of Qatar Duty Free Thabet Musleh said: “We constantly strive to evolve our offering and to delight our customers with new and exciting experiences. We are proud to be the first airport retailer in the Middle East to launch a Maison Christian Dior boutique. It has been an instant success with all our passengers, which includes the addition of two new perfumes created exclusively for the Middle Eastern customer at our airport as part of the collection.

“Once again, it has been a privilege to work with our key partner Parfums Christian Dior to bring this elegant new boutique to HIA, making Maison Christian Dior at Qatar Duty Free an experience worth travelling for.”

Parfums Christian Dior Orient Travel Retail Director Frank Dagher Hayeck commented: “Having guests is to make yourself responsible for their happiness as long as they are under your roof. And it is exactly the philosophy of our retail experience.

“We are very proud to partner with Qatar Duty Free to open this ‘Parisian home with a window on Grasse’, where all travellers at HIA can discover a scent, find a gift for themselves or their loved ones and enjoy the exclusive Art of Gifting that the brand offers on site.”