QATAR. Qatar Duty Free has partnered with L’Oréal Travel Retail Europe Middle East Africa and India (TREMEAI) to launch a dazzling Chinese New Year animation from Lancôme at Hamad International Airport.
The pop-up was launched in partnership with Qatar Tourism Council (QNTC) and Qatar Airways. It was officially opened today (22 January) with a Chinese New Year themed launch event, which culminated with a thrilling lion dance performance.
Lancôme’s Chinese New Year pop-up is dressed in festive red and takes centre-stage at Hamad International. It has been described as a ‘magical journey’ and offers an engaging interactive shopping experience that includes traditional Chinese lanterns and an interactive digital screen.
At the pop-up, customers can also purchase a limited-edition red bottle of the Lancôme’s Advanced Génifique Serum, one of the brand’s hero products.
As reported, The Advanced Génifique formula is the culmination of 15 years of microbiome research — and delivers essential resources such as sugars, amino acids, and lipids to help protect, regulate and repair skin.
“Together with this unique experiential podium, we are fully leveraging the power of digital media to have a complete offline and online experience, to maximise the drive-to-store effect within Hamad International Airport” – L’Oréal TREMEAI General Manager Gianguido Bianco
The eye-catching animation is part of the Shop Qatar Festival, which will run across various shopping malls in Doha until 31 January. The festival has launched a week-long series of activations during its penultimate week, kicking off with the official launch of Lancôme’s Lunar New Year pop-up.
As part of Shop Qatar’s Chinese New Year celebrations, Qatar Duty Free is also offering a -20% discount for purchases of US$200 or more. In addition to this, customers can also receive free flash makeup sessions and exclusive gifts via Qatar Duty Free’s lucky ‘red envelopes.’
The festive launch event was attended by representatives from Qatar Duty Free, Qatar Airways, L’Oréal Travel Retail, and Hamad International Airport. Qatar Airways Group Chief Executive and QNTC Secretary General, His Excellency Akbar Al Baker; Hamad International Airport Chief Operating Officer Engineer Badr Mohammed Al Meer; Qatar Duty Free Vice President Operations Thabet Musleh; and L’Oréal Travel Retail Middle East India General Manager Sebastien Colon were some of the event’s VIP attendees.
His Excellency Zhou Jian, Chinese Ambassador to the State of Qatar, was the guest of honour at the opening ceremony.
“We decided to combine the opening of our new, exclusive Lancôme Pop-Up at Hamad International Airport with Shop Qatar’s Chinese New Year celebrations to demonstrate our commitment to welcoming even more passengers from China to Qatar this year,” said His Excellency Akbar Al Baker. “Qatar has a huge amount to offer to passengers from around the world, and our growing duty free retail offer at the airport is not to be missed.”
According to L’Oréal TREMEAI General Manager Gianguido Bianco, the Lancôme pop-up was a great opportunity to immerse travellers into the world of Lancôme and strengthen the group’s partnership with Qatar Duty Free. He said: “We are super happy and proud to launch our unique pop-up for Lancôme in Doha during Chinese New Year, exclusively developed for Qatar Duty Free.”
Bianco added: “L’Oréal Travel Retail partnered with Qatar Duty Free to create this immersive and disruptive brand experience, showcasing all axes, to cater to all passengers, in line with our spirit of beauty for all travellers. Lancôme has created this engaging and interactive experience where the traveller can experience a magical journey with multiple animations, in particular, sending personalised wishes on a digital screen.”
“Together with this experiential podium, we are fully leveraging the power of digital media to have a complete offline and online experience, to maximise the drive-to-store effect within Hamad International Airport.”
https://youtu.be/2pnVbuZIHo4
Qatar Duty Free Vice President Operations Thabet Musleh said: “Every year we honour our Chinese passengers with a Chinese New Year themed podium. This year, Qatar Duty Free is delighted to reveal this beautifully designed pop-up by Lancôme and we invite passengers to come to discover their fantastic products and Chinese New Year themed gifts.”
“L’Oréal is an important brand partner of Qatar Duty Free and we are delighted to collaborate with them to create immersive experiences for our customers here at our home Hamad International Airport.”
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Qatar Duty Free and Lancôme’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
