QATAR. Qatar Airways and Qatar Duty Free have reinforced their support for major sports events by sponsoring this week’s Qatar Total Open Women’s Tennis Tournament 2019. It is taking place at the Khalifa International Tennis and Squash Complex in Doha.

Anyone for tennis? Qatar Airways and Qatar Duty Free put their weight behind the Qatar Total Open Women’s Tennis Tournament 2019.

Qatar Airways Senior Vice President Marketing and Corporate Communications Salam Al Shawa said: “Qatar Airways is delighted to once again sponsor the Qatar Total Open 2019, which brings many of the world’s most talented female tennis players to Doha to compete for the coveted championship title. Every year, this exciting tournament is a major highlight on Qatar’s sporting calendar, drawing thousands of spectators and fans of all ages.

“Our sponsorship of the Total Open Women’s Tennis Tournament further demonstrates our commitment to the Qatar 2030 vision to become a global sports destination. We continue to support the emergence of sports in the country, and being the bridge to welcome world sporting champions to Qatar.”

Qatar Duty Free Senior Vice President Bruce Bowman said: “Following our sponsorship at the Qatar ExxonMobil Open 2019 tournament, Qatar Duty Free is once again proud to be actively involved in Qatar’s international calendar of sporting events through our sponsorship of the Qatar Total Open Women’s Tennis Tournament 2019. Qatar has been making headlines in the sports world, most recently with our national team’s memorable win at the Asian Cup 2019. We are pleased to be able to contribute to the country’s vision to ensure we gear up for 2022 FIFA World Cup in Qatar.”

He added: “This week, we are welcoming players and spectators alike to Doha through our home, Hamad International Airport. We look forward to hosting visitors in our booth at the public village, and we wish the best of luck to all who take part in our competition.”

Raised profile: Qatar Airways and Qatar Duty Free gain visibility to an international audience through the WTA event.

Joining the champions competing in this year’s event is three-time Grand Slam champion and 2014 finalist Angelique Kerber and two former world number one players, Karolina Pliskova and Simona Halep.

Both Qatar Airways and Qatar Duty Free are hosting booths in the sponsors’ village. The Qatar Airways booth features an interactive green screen where tennis fans can get their photos printed on virtual backgrounds featuring destinations such as Doha, Da Nang and Gothenburg and an A350-1000 aircraft.

The Qatar Duty Free booth features a quiz accompanied by a photo opportunity where visitors can guess the number of branded tennis balls and share it on social media, for a chance to win a hamper filled with prizes.

Qatar Duty Free has also sponsored the Commercial Bank Golf Masters since 2009 and, this year has extended its sponsorship of the sport to the annual TFWA Golf Tournament at the TFWA World Exhibition & Conference in Cannes. It was lead sponsor of the event for the first time in 2018.