French aromatherapy and essential oils specialist Puressentiel will highlight travel retail-exclusive packs at next week’s MEADFA Conference in Beirut.
The brand is participating in the event for the first time and is also a sponsor.
Puressentiel said its concept for travel retail targets travellers of all ages and promises their wellbeing while travelling or at home. Its products are available on local markets in Lebanon, Qatar and the United Arab Emirates.
As reported, Puressentiel launched a range of travel packs at this year’s TFWA World Exhibition. The brand has also named Nicolas Delteil as Travel Retail Director, an appointment which underlines the company’s ambitions for the channel.
