Puig revives the glamour of vintage travel with Gaultier Airlines fragrances

Puig has launched two travel retail-exclusive limited edition collector fragrances from Jean-Paul Gaultier.

The Gaultier Airlines fragrances comprise Classique Eau Fraîche for women (50ml) and Le Mâle Eau Fraîche for men (75ml). The line’s introduction has been supported by an activation at Barcelona El-Prat Airport, with a roll-out to major airports planned over the summer.

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Classique Eau Fraîche features notes of crystalline, sugar cane juice and vanilla. Musk rounds out the fragrance.

Le Mâle Eau Fraîche comprises neroli flower, mint, tonka bean, sandalwood and vanilla.

Gaultier Airlines promotions are taking off in global travel retail this summer

Puig Travel Retail Vice President Antoine Lafourcade commented: “Supporting our retailer partners by creating unique and exclusive products and experiences, beyond anything that can be found in domestic markets, is one of the key strategies for travel retail at Puig.

“The creative limited-edition Gaultier Airlines pair bring playful Jean-Paul Gaultier charm to the Classique and Le Mâle by invigorating the glamour of vintage travel. The collectors create real on-shelf impact and represent excellent travel-relevant gifts or personal mementos from an exciting journey.”

The travel retail-exclusive duo and supporting promotion underline Puig’s strategy to provide customers with exclusive products and experiences

 

 

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