INTERNATIONAL/UK. Out-of-home (OOH) media advertising specialist PSI has signed a multi-year strategic partnership with ForwardKeys to use its passenger travel data to help clients target business and leisure travellers with advertising campaigns.
ForwardKeys collates data from all major global air reservation systems and selected airlines and tour operators to analyse around 17 million daily booking transactions. This information is enhanced with further independent data sets plus data science to paint a picture of who is travelling where and when, and to predict future travel patterns.
Combined with PSI’s Outdoor Consumer Survey insight, plus location heat-mapping across 48 of the most prominent global cities, the company is able to advise partners on the best solutions to target business and leisure audiences travelling to and from the world’s busiest urban centres.
PSI Deputy Managing Director James McEwan said: “We are very excited to be joining forces with ForwardKeys, a company that shares our cultural values and our passion for understanding global travel trends. Access to this real-time, actionable and future-facing information will enable us to advance our strategic planning capabilities and further increase the effectiveness of client campaigns.”
ForwardKeys CEO Olivier Jager added: “We are delighted to be collaborating with PSI. As the world’s largest international OOH specialist, PSI’s use of ForwardKeys’ insight within its sophisticated location-marketing planning provides strong endorsement of the quality of ForwardKeys’ data.”
PSI is Posterscope’s international division.
