Protection from sunrise to sunset: Coty unveils revamped Sun Care range from Lancaster  

The Story of a Summer Day: Coty introduces revamped Sun Care Range from Lancaster

Coty has unveiled Lancaster’s new sun protection and after sun range, which have been enhanced with new formulations for optimum sun protection and care. The Lancaster Sun Care Range was launched on 1 March and is now available in worldwide travel retail.

The Sun Protection line-up is made up of the Sun Protective Waters in SPF30 and SPF 50; while the After Sun range comprises the Golden Tan Maximizer After Sun Lotion, Golden Tan Maximizer After Sun Facial Serum, Golden Tan Maximizer After Sun Balm, Golden Tan Maximizer After Sun Oil, and Golden Tan Maximizer After Sun Milk.

Lancaster has also released limited-edition formats and colours for some of its best-selling products. These include the Sun Beauty Velvet Milk SPF30 (75 ml) and the Golden Tan Maximizer After Sun Lotion (75 ml). The limited-edition tubes were made with recycled and recyclable materials.

Summer state of mind: The new range also features limited-edition recycled tube formats for the brand’s Golden Tan Maximizer After Sun Lotion and Sun Beauty Velvet Milk SPF 30

The Sun Protective Waters SPF30 and SPF50 feature a lightweight dry-touch formula utilising the brand’s exclusive Full Light Technology. The technology uses a combination of light-reflecting agents and antioxidants to protect against sunlight, UVB and UVA rays, and both visible and infrared light.

The Sun Protective Waters have been formulated with Lancaster’s ‘Tan Activator Complex’ which uses buriti oil to stimulate tanning and promotes melanin diffusion. They have also been enhanced with a new eco-friendly biodegradable sun protection formula.

The Waters also feature a specially-designed fragrance. The refreshing scent opens with mandarin, blackcurrant, and neroli top notes; followed by orange blossom, jasmine, and ylang-ylang heart notes; balanced with woody base notes of vanilla, cedar, and musk.

The media campaign was inspired by the French Riviera and stars Corsican model Marie-Ange Casta

“These new formulations, which are fresh when applied and have a bare-skin effect, are available in two levels of protection (SPF30 and SPF50) and can be applied to either dry or wet skin without leaving a white cast,” said Lancaster Vice President of Research & Development Olivier Doucet.

“But the real technical challenge was to incorporate the most comprehensive protection of the Lancaster range into this type of formula, targeting sunlight, UVB and UVA rays and Visible and Infrared Light thanks to Full Light technology, which protects against UVB and UVA rays as well as Visible and Infrared Light. As a bonus, they include a natural tanning accelerator, buriti oil, for a beautiful, golden tan.”

Lancaster has deployed more ‘natural and conscientious’ formulations for its Sun Protective Waters and Golden Tan Maximizer After Sun ranges

Commenting on the new fragrance, Doucet added: “We wanted to offer a new sensory experience to the consumer with a very visually attractive product. For this reason, we also did a completely new take on the fragrance, which has lovely notes of neroli and mandarin.”

The Golden Tan Maximizer After Sun range was formulated with more than 85% natural ingredients that help skin repair after sun exposure while simultaneously prolonging a golden tan.

The range features the same buriti oil-powered Tan Activator Complex and has been infused with an antioxidant complex to give skin better resilience. It also features a supercharged mix of soy extracts and naturally-occurring hyaluronic acids which possess powerful anti-ageing properties.

(Left to right) Golden Tan Maximizer After Sun Balm, Golden Tan Maximizer After Sun Lotion, Golden Tan Maximizer After Sun in bottle format

The newly launched Golden Tan Maximizer Facial Serum helps repair and enhance skin for up to one month while also prevent the visible signs of skin-ageing. The formula is made with 94% natural-origin ingredients infused with soy extracts and hyaluronic extracts. It is available in a 30 ml format.

The Golden Tan Maximizer After Sun Oil (150 ml) has been enriched with golden pigments and features no less than six natural oils; while the Golden Tan Maximizer After Sun Balm (200 ml) has been infused with moisture-rich Shea butter for maximum hydration. Finally, the Golden Tan Maximizer After Sun Milk moisturises and nourishes skin and is available in 125 ml, 250 ml, and 400 ml tube formats.

Doucet said: “With an approach designed to develop formulas that are more natural, conscientious, and compatible with all skin types — even the most vulnerable due to regular sun exposure — our work has focused on three areas: reducing the number of ingredients, promoting soothing active ingredients such as bisabolol and shea butter, and offering more pleasurable textures and increasingly functional formulas. This way, even delicate skin types can benefit from the legendary Lancaster tan and prolong their tan for up to a month.”

The Lancaster Sun Care media campaign stars Corsican Model Marie-Ange Casta and was set in the French Riviera, which also served as the inspiration for the range.

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