HONG KONG/INTERNATIONAL. Collinson-owned airport experiences programme Priority Pass has commenced a programme of celebrations in honour of its 30th birthday. It begins with the launch of a Limited-Edition Priority Pass 30th Birthday Membership Card.

Collinson said that as the world emerges from a global shutdown and after a busy summer proving that travel is firmly back on the agenda, it wants to reward Priority Pass members and reignite their love for travel once again.

Priority Pass has issued a limited-edition membership card to mark its milestone anniversary

Designed exclusively for its 30th birthday, the limited-edition membership card comes loaded with Priority Pass lounge access for 30 round trips (60 visits) over the course of five years.

It arrives in a sleek Priority Pass gift box and is accompanied with luxury travel merchandise.

Priority Pass will be giving away only 30 of these limited-edition membership cards. The first group is a selection of Priority Pass’s loyal and long-standing members, invited to be part of the celebrations as a way of saying thanks for their membership and ongoing love of travel.

The 30 limited-edition membership cards come in a presentation box containing surprise gifts

A second group is able to win a limited-edition membership card by entering the Priority Pass #LiveLoveLounge Instagram competition. Travellers can share a photo or video of what they like most in a Priority Pass airport lounge alongside the hashtag #LiveLoveLounge.

Participants are asked to be as creative as possible with their entries, and Priority Pass will select the winners over the next two months.

The third set of winners will be made up of ‘travel heroes’ from around the world, recognised for outstanding contributions to the world of travel. Collinson said these could either be assisting travellers or the industry during the pandemic, or perhaps playing a critical role in helping it to safely return for the future.

In addition to revealing the exclusive card, Priority Pass is also launching a Spotify playlist, asking members to add their favourite songs – but especially those that make them think of travelling or joyful celebrations.

People can make their suggestions for the playlist on Priority Pass’s Instagram account, and are encouraged to follow the page for more details – and to find out which tunes have made the cut.

Collinson Joint CEO David Evans said: “Turning 30 is a landmark for us, and something we’re really proud of. We’ve spent the past 30 years helping to transform airport experiences and working to become one of the most-loved and trusted travel companions. We know we’re nothing without our members, so it’s them that we wanted our birthday celebration to be all about.

“Our turning 30 has come at a really important time for the industry. As the world is recovering from the pandemic, people are planning and starting to take their first trips in a long time. It’s a real moment to celebrate all that travel has to offer, which is why we’re rewarding those who are the embodiment of all that travel is, has been, and can be.

“It’s been a wonderful 30 years, but we’re especially excited for what’s next: continued investment in the very best propositions so our members can really love their journeys again. We want people to spend the next 30 years with us, starting every journey with Priority Pass.”

Collinson Asia Pacific President Todd Handcock said: “With the support of our members, our partners and through our continued investment, Priority Pass has delivered seamless, premium airport experiences to the travel community for the past 30 years.

“Travel momentum is picking up pace in Asia Pacific and our celebrations couldn’t have come at a better time. With travellers placing increased importance on enhanced travel experiences, the team at Collinson looks forward to continuously evolving Priority Pass to meet the ever-changing needs of the modern traveller.”

Priority Pass provides travellers with access to 1,300 lounges and experiences in over 650 airports in 148 countries.

Note: The Moodie Davitt Report has launched a publication titled Airport Consumer Experience, in association with Airport Dimensions, dedicated to airport guest services and experiences.

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