HONG KONG. Leading traveller experiences programme Priority Pass has announced plans to more than double the number of lounges worldwide that will be offering its digital Ready 2 Order food & beverage system.
The Collinson-owned business said it will be gradually rolling out the service to an additional 30 lounge locations globally, with a view for them all to be up and running next year.
Priority Pass, alongside its technology partner Servy, developed Ready 2 Order in recognition of the challenges traditional F&B models in lounges faced as a result of the COVID-19 pandemic. It ensures all members and lounge staff can stay safe via a contactless ordering process.
The Ready 2 Order solution has already received notable industry recognition. In October, the service won a Moodie Davitt Report FAB Superstars Award for Innovation in the Europe region category.
The award was given for the execution of the Ready 2 Order service in the Club Aspire Lounge in London Heathrow Terminal 5. The judges noted that the proposition had been a successful pivot to keep customer service up and running during the pandemic.
Collinson Joint CEO Christopher Evans said: “Priority Pass has always been committed to delivering the best traveller experiences possible to our members globally – and that was the case when we implemented Ready 2 Order to continue food and beverage service to our customers in some lounges during the pandemic.
“The service has been incredibly well-received – and we’re now looking to grow its footprint. We were delighted with our FAB Superstars Award win, and we’re now excited to be bringing the Ready 2 Order service to even more lounges as we move into the new year.”
Priority Pass also revealed that it is looking to extend on the services it is offering to its members beyond lounge access. It is currently looking at how its members travel to and from the airport, “to truly elevate the travel experience by creating the most seamless of journeys for them – right from when they leave their house through to when they arrive at their destination”. More details on these propositions will soon follow, the company added.
The current list of lounges offering Ready 2 Order, can be found here.
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