Whyte & Mackay has revealed a special edition of The Dalmore single malt Scotch whisky for Lunar New Year.
The King Alexander III Lunar New Year 2023 Limited Edition is currently available with leading travel retailers including Lotte Duty Free (Singapore), China Duty Free Group (Hainan and Hong Kong), DFS Group (Macau), Dufry (London Heathrow) and Dubai Duty Free, along with Fortier Wines & Spirits at Kuala Lumpur International Airport, while stocks last. It is also available in selected domestic market locations.
Presented in a special gift box decorated in ornate red and gold, the packaging carries a representation of the lanterns which form a key part of the holiday celebration.
Whyte & Mackay said the special edition adds to The Dalmore’s prestige offer “which has fuelled the malt category growth by recruiting and trading up modern luxury shoppers”.
The Dalmore is the only rare luxury malt brand with 70% of its expressions commanding a prestige-plus price (above US$200), the company noted. The brand is also the leading luxury gifting choice for spirits shoppers, it added, helping to drive incremental category growth and global premiumisation (Source: Kantar Oct 2022 & Numerator April 2022).
Whyte & Mackay Head of Marketing Travel Retail & Emerging Markets Clarisse Daniels said: “This stunning special pack is guaranteed to attract the duty free shoppers who are constantly on the look-out for limited editions and special packs in our channel and The Dalmore, with its impressive collection of rare and exclusive expressions, will continue to drive spend per passenger.”
“This innovation is an important part of our strategy to drive the prestige category and increase spend per shopper by encouraging them to trade up. The Dalmore has been a driving force in Asia travel retail and really resonates with the Asian shopper looking for rare and distinctive gifts. We are working closely with our key customers to make the most of exciting innovation like this and attract the luxury shopper to their stores,” added Regional Director Asia Duty Free Micheline Wong.
China Duty Free Group was also the partner for another recent ultra-premium edition from The Dalmore, the Luminary No.1 2022 Edition – The Collectible launched last year in Hainan, as part of the new Luminary Series. 
