UK. Design consultancy Portland Design has launched a standalone unit that will offer consumer insights and trends research for the retail, travel and leisure industries.
The Strategic Insights Unit (SIU) will be led by the company’s Head of Strategic Insights Terna Jibo. An expert in consumer trends, Jibo joined Portland in January from Somo with the aim of putting insights at the centre of the company’s commercial strategies.
The unit’s offer is said to include retail safaris, trend reports, ethnographic film and thought leadership conferences. It aims to use an “innovative methodological approach” that focuses on the interplay between people, places, products and platforms and will explore the factors that influence purchase decisions.
“I’m honoured to be launching Portland’s Strategic Insights Unit,” said Jibo. “At Portland, we believe that research should uncover human truths and combine them with strategy, creativity and a practical grasp of commercial reality. The launch of the SIU will only help to cement and reinforce our global design expertise and passion for identifying insights and trends that we use for designing brands and places for people.”
Portland Managing Director Ibrahim Ibrahim commented: “We deploy a ‘people-centric’ approach to futureproof our clients’ businesses. With his wide ranging experience, Terna boosts our ability to help our clients gain competitive advantage through actionable intelligence into consumer trends.”
