Revlon has named singer-songwriter Ciara as its latest Global Brand Ambassador
The Grammy award winning singer, songwriter, dancer and producer has sold over 23 million records worldwide and has 13.9 million followers on Instagram.
The first Revlon visual featuring Ciara will appear on 22 October in a multimedia campaign that will incorporate digital, in-store and social media.
She has been chosen to promote Revlon colour cosmetics and the Choose Love campaign. Her first endorsements will be the 2017 launches of Revlon ColorStay Eye and Revlon Kiss Balm.
Revlon President & CEO Fabian Garcia explained the choice: “As a woman who exemplifies confidence and beauty, Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign.”
Ciara commented: “My name comes from the Revlon Ciara fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family.”
The Moodie Davitt Report Q&A with Ciara:
What are your favourite Revlon products?
“The Kiss Balm – the flavour I choose depends on the mood that I’m in but I typically go for Strawberry. It’s moisturising, lasts well and tastes good. I also love the Ultra HD Matte Lipcolor. I’m a big pinky-nude kind of girl so I like using HD Seduction for when I want to have fuller lips. The Ultimate All-in-One Mascara is awesome for everyday wear because it lengthens and defines lashes so naturally.”
Do you think the concept of beauty has been altered by social media?
“I think social media has changed the beauty industry in the way that there are so many people that you can look at and follow so easily. Personally, I love going bare on social media every once in a while as I don’t want to wear so much make-up all the time but honestly, it has always been about confidence. I think being confident in yourself is what makes you beautiful.”
What make-up do you wear when you travel and have to face the paparazzi at the airport?
“Concealer. Applied underneath the eye, it always gives your eyes a lift and makes you look fresh even after a long flight.”
