UK. JCDecaux Airport UK has unveiled its latest digital advertising space at London Heathrow Terminal 5.
The ‘Motion Showcase’ consists of two full motion digital screens positioned on the route from immigration to baggage reclaim. Luxury jewellery retailer Boodles is the launch partner on the digital platforms.
At 3mm pitch, Motion Showcase offers the highest quality screens across Heathrow’s digital inventory, according to JCDecaux.
The company commented: “Post Brexit, the pound’s dramatic fall in value has resulted in London becoming a key destination for travellers, with flights to the UK up +7.1% in the four weeks after the vote. British luxury goods companies have seen a boost in sales in the wake of Brexit; there is no better way for these brands to reach ‘shopping hungry’ tourists than when they first step off the plane, on that Arrivals route through Heathrow.”
JCDecaux Airport Client Sales Director Janice Herrington said: “These sites clearly demonstrate how the airport is at the cutting edge of digital OOH innovation, with Motion Showcase’s quality and clarity exceeding that of any digital opportunities at Heathrow to date.”
Boodles Marketing Director James Amos stated: “Promoting Boodles through Heathrow has always had significant appeal due to the audience demographic and the location of the airport. To have the chance to advertise in T5 really is the icing on the cake, and we are thrilled to be involved with this new launch.”
