USA. Plaza Premium Group has announced the opening of its first US common-use airport lounge concept. A 1,400sq ft Plaza Premium Lounge facility has opened to passengers at Dallas Fort Worth International Airport.

The latest opening becomes the 18th such lounge in the Plaza Premium portfolio across the Americas, with the others all situated across Canada and Brazil. The brand’s footprint now spans over 35 international airports.

The first Plaza Premium Lounge in the US has opened at Dallas Fort Worth International Airport

Located near Gate E31, the new lounge’s operation is guided by Plaza Premium Group’s ‘We Care For Your Wellbeing’ campaign, which promotes heightened hygiene measures, social distancing and guests using self-serve food counters.

The wifi-enabled space features lounge and dining seating with charging pods, and an AeroBar with high chairs.

The backdrop of the AeroBar features a ceramic mosaic using the shape of the Texas map

The AeroBar is accentuated with a 3D ceramic illustration portraying the shape of the Texas map. It offers a drinks menu of wines, liquors and beers including local brands such as Rahr, Shiner and Dallas Blonde, and Italian Lavazza coffee.

Plaza Premium Group Founder and CEO Song Hoi-see said: “The USA market was always part of our strategic plan to expand in the Americas. We have been communicating with DFW Airport while our team worked to ensure the new hygiene protocol is in place.

Until 30 November 2020, all walk-ins and online reservations for the new lounge are entitled to a 30% discount

“This is certainly a good time to introduce our Skytrax-winning Plaza Premium Lounge experience to travellers as the airport’s domestic traffic is resuming steadily since April. The latest airport statistics showed there were more than three million domestic passengers in July 2020.”

Dallas Fort Worth International Airport EVP of Customer Experience and Revenue Management Ken Buchanan said: “At DFW Airport, our focus on the customer continues to drive our business strategies, programmes, enhancements and partnerships. We welcome partnering with Plaza Premium Group because their hospitality services are highly respected. We are confident the Plaza Premium Lounge will be a popular destination in Terminal E.”

A mixture of seating areas is on offer in the new facility including high, lounge and dining chairs

The new lounge will initially operate between 6am and 1pm daily in September, and can be accessed with eligible American Express cards and select travel passes. Entrance can be booked online in advance or passengers can walk-in for three-hour use at US$45.