ASIA PACIFIC. Airport hospitality services company Plaza Premium Group is presenting Lunar New Year offers to members and guests across its Plaza Premium Lounges, Aerotels and Smart Traveller loyalty programme. The company said that it is preparing “for a major travel surge during the Lunar New Year festive period”.
From 1 February to 7 February 2022, visitors to Aerotel and Plaza Premium Lounges (and affiliated lounges) in Australia, Canada, China, Hong Kong, Macau, Malaysia, Singapore and Taiwan, can scan a digital red packet via QR code to reveal a 2022-themed lucky treat.
A new red packet treat will be revealed each day. This includes offers such as -22% off online Plaza Premium Lounge bookings; -22% off online Aerotel bookings; a -22% discount on the purchase of a 2-visit, 4-visit and 6-visit Plaza Premium Lounge Pass; US$22 off an online Aerotel booking (with a minimum spend of US$100) and an extra 2022 Arrture points upon spending US$222 or above via Smart Traveller. To take advantage of the offers, guests can register for the Smart Traveller loyalty programme. All discount codes will be valid from the date of scan until 30 June 2022 and can gifted to friends via the Smart Traveller app.
During the Lunar New Year period, visitors to Plaza Premium Lounges in Australia, Canada, China, Hong Kong, Macau, Malaysia, Singapore and Taiwan will be greeted with a display of traditional decorations. Lunar New Year treats such as lin go (Lunar New Year sticky rice cake), and traditional candy boxes filled with candies and snacks will be available. In Singapore, lounge guests can enjoy a special Lunar New Year-themed cocktail before their flight.
Even if they don’t travel, existing and new Smart Traveller members can gain benefits from 1 February to 15 February 2022 via the app. From 17 January to 7 February 2022, any person purchasing a Plaza Premium Lounge Pass will earn +22% more Arrture points on top of their existing points.
Plaza Premium Group said its locations have already seen an uptick in travellers over the last few weeks, notably in Mainland China, Taiwan, Macau, Malaysia and Singapore where Lunar New Year is widely celebrated.
It stated: “From December 2021 to now, visitor figures to Plaza Premium Lounge in Qingdao, Macau, Taiwan, Malaysia and Singapore have increased up to three times than that of in November 2021. With Singapore being a key international transit hub as well as home to expats from China and Malaysia, Plaza Premium Lounge Singapore and Aerotel Singapore recorded a surge in up to +10% more travellers from Mainland China and +15% more travellers from Malaysia since December 2021 through to now.
“The numbers already demonstrate a significant increase in travel in the region, especially when compared to October and November 2021. Plaza Premium Group is confident this trend will continue over the coming weeks ahead of Lunar New Year which falls on 1 February to 3 February 2022, and will be further accelerated by the Beijing Winter Olympics which begin on 4 February 2022.”
Land travel via high-speed railway in Mainland China is also anticipated to spike in the coming weeks. Plaza Premium Group forecasts that demand for its high-speed railway lounges in Changsha, Guangzhou and Shenzhen will at least double, as people travel across the country for both Lunar New Year and the Winter Olympics which will run until 20 February.
