CHINA. Plaza Premium Group and Shenzhen Airport Joyee Business Development Co. (Joyee) have signed a Letter of Intent for Business Cooperation to develop mid-to-premium lounge services at the Chinese airport.

The collaboration aims to create a seamless experience for travellers at Shenzhen Airport. The parties will discuss and set the parameters for cooperative projects.

Hong Kong Special Administrative Region Government Director-General of Civil Aviation Simon Li, Airport Authority Hong Kong CEO Fred Lam and Shenzhen Airport Group Co Chairman Luo Yude joined Plaza Premium Group Founder and CEO Song Hoi-see at the signing ceremony.

Plaza Premium Group Founder and CEO Song Hoi-see (2nd from left); Hong Kong Special Administrative Region Government Director-General of Civil Aviation Simon Li (3rd from left); Airport Authority Hong Kong CEO Fred Lam (4th from left); and Shenzhen Airport Group Co Chairman Luo Yude (5th from left) attended the signing ceremony.

“As a multinational enterprise headquartered in Hong Kong, Plaza Premium Group attaches great important to the emerging Chinese market, and thus we are glad to partner with Joyee of Shenzhen Airport Group to spearhead the advancement of mid-to-premium airport services and enhance the seamless airport experience for travellers,” said Song.

“This cooperation further demonstrates the group’s commitment to the Chinese market since the strategic partnership with Qingdao International Airport Group, and the opening of No. 77 China Eastern Plaza Premium Lounge as a result of our collaboration with China Eastern Airlines in Shanghai Pudong International Airport,” he added.

In addition to its Plaza Premium Lounges, the company also offers its Learning & Development, Global Sales, Marketing, I.T. and Procurement departments to manage and operate airport lounges for airlines, alliances and corporate partners. It also provides tailored premium airport lounge design, management and operation solutions for corporate clients worldwide.