Picture Gallery – Retail to the fore as Tallink reveals images of new MyStar vessel

ESTONIA. Tallink Grupp today released the interior images of its newest vessel MyStar, which is currently under construction and scheduled to launch operations between Tallinn and Helsinki in Spring 2022.

The heart of the ship is the Traveller Superstore, according to Tallink. At the centre of the store, a new discovery station allows sampling of products. There is an easily navigable path through the environment, which encourages discovery of the brands, with a mix of fixed and pop-up sales points. A highlight is the Nordic Corner, which showcases local products and design.

Clear lines of sight and areas of discovery: Visuals of the Traveller Superstore onboard the new MyStar vessel

Tallink Grupp Member of the Board Piret Mürk-Dubout said: “We are very excited to invite everyone to take the first sneak-peak into the marvellous interior of our newest shuttle MyStar – our key strategic project we have been working on since Autumn 2019. Following the vessel’s christening and launch this Summer, we are now at the exciting stage of the construction project where the novel traveller concepts and amazing interior elements of the vessel are starting to come to life area by area on board the vessel.

“We are looking forward to welcoming everyone onboard MyStar in 2022 to experience the new way to travel at sea and see for yourselves everything that is MyStar – a floating entertainment and shopping centre to cater to the various needs of modern traveller.”

Compared to the current flagship of Tallink’s fleet Megastar, MyStar will have enhanced public areas – 14 in all – and the customer journey onboard has been designed to be more seamless.

MyStar features many Nordic design flourishes across the premium environment (renders above and below)

The interior design of the LNG-powered vessel is being led by renowned Finnish interior design agency dSign Vertti Kivi & Co.

Head Designer and CEO Vertti Kivi said: “We chose ‘Beauty of the Baltic Sea’ as the overarching theme for the interior design of the vessela story which is told by using exclusive underwater video and photo compilations throughout the vessel. Every public area on the vessel conveys its unique character and atmosphere, which is created featuring various contrasting surface materials, new colour palette, furnishings created exclusively for the vessel as well as bold lighting solutions.”

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