Picture Gallery: Lagardère delivers “edgy, urban and industrial” offer in Luton

UK. It is described as a store unlike any other, offering an alternative view of London that is edgy, urban and industrial.

Here, The Moodie Davitt Report presents a selection of images which showcase the key highlights of Lagardère Travel Retail’s impressive new 1,670sq m walk-through Aelia Duty Free store at London Luton Airport. It officially opened yesterday (5 July), and is the biggest store in Lagardère’s global portfolio.

Lagardère has emphasised Sense of Place, ease of navigation, customer experiences that create “memorable moments”, and a product offering which blends international brands with UK and London favourites.

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Urban feel: A central design feature that reworks the Union Jack flag in a more gritty style helps present an alternative view of London
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Getting into the spirit: A tasting bar is a customer experience highlight and showcases different brands each month
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The beauty area leads the way in both size and sales, and focuses on offering something for everyone
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Click and collect: An internet pre-order service offers passengers a +10% discount
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Local brands are gathered together in a ‘Best of London’ area. A Mini Cooper is used to display products
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Old and new: The store’s design reflects the diversity of London and aims to make passengers feel comfortable
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The signature Aelia logo creates an unforgettable first impression. Lagardère Travel Retail Managing Director, UK & Ireland Amaury Dehen noted that many passengers have said their expectations have been exceeded at the store
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Focus on service: The Whisky Studio features interactive tablets and knowledgeable sales staff
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Looking good: Customer experiences at the store include beauty treatments
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Perfect for gifting: The confectionery area is already proving a major sales success
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Final touches: All customers will be offered the opportunity to have their purchases gift-wrapped
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Discounts are a key feature of the store as Lagardère seeks to cater for all passenger types and budgets

 

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