INTERNATIONAL. Last month at a major launch event in Paris, Estée Lauder unveiled its revamped Pure Color cosmetics collection, created in partnership with Creative Makeup Director Tom Pecheux, who was appointed last November to help rejuvenate the brand. The launch also showcased the limited-edition Blue Dahlia and Pure Color Night Collections.
The high-profile event was attended by Pecheux and global Lauder faces Hilary Rhoda and Constance Jablonski. Also in attendance were Estée Lauder Companies Executive Chairman William P. Lauder; Estée Lauder Senior Vice President, Creative Director, Aerin Lauder; Estée Lauder Global Brand President Jane Hertzmark Hudis; and various senior international executives.
The two-day event kicked off in style with a well-attended Champagne reception in honour of Pecheux, at the Espace Pierre Premier. This was followed by a more intimate dinner to honour Pecheux, Rhoda and Jablonski at Caviar Kaspia.