Jewellery brand Pica LéLa has added French flair to its latest Luxe collection, to be highlighted at the upcoming TFWA World Exhibition (Blue Village, B4).
The brand says the range is part “old school elegance” and also “fashion-centric” and was inspired by French chic and the Eiffel Tower. Design features include pearls and coloured stones.
Pica LéLa said the success of its Dynasty collection has reinforced the company’s belief that consumers are increasingly opting for fashion jewellery that lends itself towards a “classic, fine jewellery impression”.
Wellington Global, the owner of Pica LéLa, noted new partnerships in 2018 including Air Seoul, SriLankan Airlines, Singapore Airline’s KrisShop, EVA Air pre-order, The Boten Duty Free Mall and Vipshop. The company is also partnering with Heinemann and Carnival Cruise Line from this month.
Wellington Global said Pica LéLa was successful in South Korea with H1 2018 sales up +247% on last year. Aside from Air Seoul, the brand is also listed on Korean Air, Asiana Airlines, Air Busan, and T’way Air.
Wellington Global added that Pica LéLa has been focusing on the further development of its home market of Australia, and also described the cruise channel as a “strategic growth market”.