Perricone MD to rebrand as it seeks travel retail growth

Cosmeceutical brand Perricone MD is to rebrand in 2019 and has set its sights on the global airport travel retail channel.

Chief International Officer Tracey Mann said the rebrand would “support a clearer and more focused assortment and message which will translate perfectly into travel retail”.

Product range: Perricone MD was founded in 1998 by dermatologist, nutritionist and author Dr Nicholas Perricone.

Perricone MD has seen recent growth in the airline category, with British Airways now carrying five products from the line.

The brand said it hoped to build on that growth in travel retail, and will be making its debut at the TFWA World Exhibition in Cannes next week.

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