Pernod Ricard Travel Retail has introduced the new Martell Single Estate Collection in Asia Pacific travel retail and selected US airports. The Cognac were unveiled in time for the Mid-Autumn Festival (4 October).
The Martell Single Estate Collection is a range of three limited-edition XO Cognacs produced from single estates in prestigious regions of Cognac. The three Cognacs are: Domaine de Charbonniere, Vignoble C. Mongillon (vintage 1989) and Vignoble A. Couillaud (vintage 1978).
The Cognacs are presented in understated bottles with intricately engraved labels and housed in boxes crafted from natural wood.
To mark the launch, Pernod Ricard Travel Retail is running activations in selected US and Asia Pacific airports through October.
Travellers can discover the collection through sensorial experiences using copper pipes that emulate key tasting notes of each expression. Information on each estate is offered, including the quality and character endowed by their locations, soil and climate.
