Pernod Ricard seals logistics contract with Blackjack Promotions

Pernod Ricard Global Travel Retail has struck a logistics contract with leading UK travel retail and brand experience specialist Blackjack Promotions.

Blackjack Promotions will provide logistical solutions across the Pernod Ricard network, managing the distribution of its brands to major international airports across the UK, Europe, the Middle East and Africa.

Combining people and logistics: Blackjack Promotions takes on a new contract with Pernord Ricard

The partnership will include delivering sampling stock to global sites, transporting promotional items for customers in-store and managing logistics and storage for items such as POS materials, marketing collateral, furniture and staff uniforms.

Blackjack Promotions will also be responsible for storage, inventory audit, delivery and account management services.

“Pernod Ricard is an exciting partner for Blackjack Promotions and demonstrates the expansion of our offering in the UK and globally” – Blackjack Promotions Managing Director Jason Miles

The partners said the contract builds on the work Blackjack Promotions has delivered for Pernod Ricard, providing brand ambassadors and promotional support in travel retail.

Blackjack Promotions Managing Director Jason Miles said: “Pernod Ricard is an exciting partner for Blackjack Promotions and demonstrates the expansion of our offering in the UK and globally.

“Having already worked with Pernod Ricard in travel retail, this latest collaboration means we can provide a 360-degree approach to our unique partnership, offering two of our three service pillars; people and logistics.”

The new logistics contract includes the storage and delivery of sampling stock within the Pernod Ricard network

The contract, which began last month, will see Blackjack Promotions use its new ‘Centre of Excellence’ which opened last year and is co-located with new warehousing facilities at London’s Heathrow Airport.

Blackjack Promotions described the integrated warehouse management system as a “bespoke inventory management tool that can be accessed directly by clients, allowing full visibility to their inventory and the ability to order online”.

Pernod Ricard Global Travel Retail Supply Chain Director Chris Reddy commented: “We were looking to partner with a provider that could offer us an improved storage and logistic solution. Blackjack Promotions’ experience working in this area and with global brands make them a reliable and valuable partner.

“Experts in people, creative marketing solutions and logistics, we have no doubt that this relationship will be successful, and we look forward to working with the team as they deliver the highest standard of inventory management.”

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