Pernod Ricard Global Travel Retail has partnered with The Moodie Davitt Report for a St. Patrick’s Day (17 March) website makeover featuring Jameson Caskmates IPA Edition.
As part of the celebration of this great Irish occasion worldwide, Pernod Ricard Global Travel Retail has also teamed up with Dufry for an exclusive Jameson offer. Anyone signing up to the retailer’s Red loyalty programme and app will be able to claim two free tickets to visit Jameson’s original distillery in Dublin (see homepage banner for details).
Jameson Caskmates IPA Edition targets craft beer enthusiasts or anyone looking to try something new, and is described by the brand as “the next great IPA”.
The expression is produced by maturing Jameson Irish whiskey in Irish Pale Ale-seasoned barrels, creating floral, crisp, hoppy notes.
Caskmates was created by two lifelong friends in 2013: Dave Quinn, the Master of Whiskey Science at Jameson Distillery, and Shane Long, the Head Brewer at local Irish micro-brewery Franciscan Well.
Long convinced Quinn to lend him oak whiskey barrels used in the Jameson Distillery to age beer. When Long eventually gave them back, Quinn was struck by the idea of using the stout-seasoned barrels to age Jameson whiskey.
After starting trials, the team in charge of this creation looked for traces of beer in the whiskey once a month. Six months into the process, Quinn discovered a completely new flavour.
In the beginning, Irish stout beer barrels were used, but the process was then repeated using IPA barrels – resulting in the expression being celebrated this week.
[Origin story: Jameson whiskey is matured in Irish Pale Ale-seasoned barrels to create Caskmates, as this video illustrates.]