UAE. Pernod Ricard Global Travel Retail has launched a limited-edition Royal Salute Dubai City edition exclusively in partnership with Dubai Duty Free. The gift item is available for a limited time from 1 December through the leading travel retailer.
The brand owner said that the launch is a celebration of “the city’s blending of old and new traditions”. Its release is timed to mark the recent 50th anniversary of the United Arab Emirates and the Dubai Expo 2020, a global cultural platform and gathering of nations, for collaboration, education and progress, which runs for six months from October.
Pernod Ricard said that the limited-edition gift pack combines “key elements from the world of Royal Salute and the vibrant city into one souvenir”.
To celebrate its release, Royal Salute offers shoppers travelling from Dubai International Airport (DXB) the chance to capture their exploration of the Royal Salute kingdom digitally by creating a photo or GIF on the brand’s ‘throne’.
This interactive airport experience is a first for the luxury whisky, and is live in Terminal 3, Concourse B departures from 15 December to 15 January 2022. Additional brand activations are being staged across Terminal 3 from 1 December.
Pernod Ricard Global Travel Retail Chairman & CEO Mohit Lal said: “We are delighted to see the iconic Royal Salute brand celebrating the city of Dubai in our new limited-edition pack. Travellers can now engage with Royal Salute like never before and see the kingdom come to life through a digital experience. This is an exciting development for the brand, which continues to meet shopper demands for exclusive gifts and unique additions to their home collections, while providing them with immersive experiences during their journey.”
Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin said: “We are pleased to announce this beautiful new limited-edition pack by Pernod Ricard Global Travel Retail and Royal Salute that captures the essence of our city. This pack is another testament to the strong partnership Dubai Duty Free shares with Pernod Ricard Global Travel Retail.
“We invite travellers to discover the new offer and experience the stunning activations which will be live at Dubai Duty Free, Terminal 3 Concourse B and arrivals in December.”
