CHINA (HAINAN). Pernod Ricard Global Travel Retail has opened a 93sq m boutique for its portfolio of brands at cdf Haikou International Duty Free Shopping Complex in Hainan, in partnership with China Duty Free Group (CDFG).

As reported, the extraordinary project features the world’s largest single duty free shopping space (280,000sq m).

Immersive and interactive: The new boutique underscores the commitment of Pernod Ricard Global Travel Retail to the Hainan market

Located on the ground floor in the luxury department of the shopping complex, the cross-brand portfolio boutique features brands such as Martell, Royal Salute, Chivas Regal, Ballantine’s, The Glenlivet and the Secret Speyside range. It also allows shoppers to explore several ultra-prestigious, limited-edition products such as Royal Salute House of Quinn Limited Edition, Royal Salute 62 Gun Salute and The Glenlivet 28 Year Single Cask.

The shopper experience is enhanced through a combination of technology and design said the brand owner. With an arc-shaped LED digital façade, the Martell area integrates artificial intelligence into the experience, with an AI Martell ambassador immersing shoppers into the world of Martell in a futuristic way.

The space represents a powerful showcase from Pernod Ricard for the Chinese shopper in Hainan

The boutique provides value-added services, including prestige product tasting in a dedicated VIP area for China Duty Free Group platinum and above members. Luxury gift wrapping services, including a Martell gift bag, wish card and ribbons are also available for shoppers purchasing Martell products. This is the fourth boutique Pernod Ricard Global Travel Retail has opened in Hainan.

Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang said: “This new boutique is a great example of how Pernod Ricard Global Travel Retail is continuously striving to elevate shoppers’ experiences. The inclusion of the Martell AI ambassador aims to drive engagement and excitement for one of the key brands favoured by Chinese travellers.”

Simon van Moppes, General Manager of North Asia Travel Retail at Pernod Ricard commented, “It is a real honour to open our second boutique with China Duty Free Group in this magnificent new complex. The CDFG team share our ambition to provide incredible shopping experiences for customers, and we can’t wait to welcome travellers to this exciting new store.”

CDFG President Charles Chen said: “As cdf Haikou International Duty Free Shopping Complex is set to be the largest duty free shopping centre in the world, this opening is a milestone moment for China Duty Free Group. We are delighted that we can share this moment with innovative partners such as Pernod Ricard Global Retail Travel in order to bring our shoppers brands they love.”

Footnote: The ambitious cross-category offer at cdf Haikou International Duty Free Shopping Complex will feature in a dedicated eZine from The Moodie Davitt Report later this month, titled ‘A New Wonder of the Travel Retail World’. For advertising details please contact Irene Revilla at Irene@MoodieDavittReport.com

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