Pernod Ricard Global Travel Retail has launched ‘The Single Malts of Scotland’ initiative in airports in Europe and Asia.
‘The Single Malts of Scotland’ is a collection of leading single malts: The Glenlivet, Aberlour, Longmorn and Scapa, which aims to show travellers that there is “a single malt for every taste” as well as the diversity of Pernod Ricard’s portfolio.
Pernod Ricard Global Travel Retail is celebrating ‘The Single Malts of Scotland’ in Edinburgh, Glasgow, London Heathrow, Istanbul Atatürk, Paris Charles de Gaulle and Taoyuan International airports, with plans to expand into other travel retail locations. Visitors will have the opportunity to discover the notes of the single malts through sensorial tastings and identify an expression in Pernod Ricard’s portfolio that meets their personal preference.
Pernod Ricard Travel Retail EMEA Marketing Controller Cristina Carmueja said: “Single malts prove to be some of the most dynamic spirits in the market and we’re proud to celebrate Pernod Ricard’s portfolio through this category. The Single Malts of Scotland will act as a springboard for merchandising and activations in travel retail.”
