Perfumes y Diseño (PyD) has signed a licensing agreement with Spanish fashion brand El Ganso for the creation and international marketing of a new range of fragrances.
Perfumes y Diseño develops, markets and distributes fragrances for various Spanish and international brands in over 80 markets.
El Ganso is known for its “fun, elegant clothing for non-conformists”. It boasts almost 180 retail outlets across nine countries including France, Portugal, Italy, Germany and England. The brand said it is focusing on international expansion and is extending its product line to include a range of fragrances.
Perfumes y Diseño President Pedro Trolez said: “In PyD we seek out exciting challenges; brands with a clear identity that want to reach a new audience, as well as existing customers, through their perfume. El Ganso is a bold company with a respectful team, but one that is not afraid to break the rules. They are conquering the world with their youthful and carefree designs and we want to be by their side sharing this success.”
El Ganso Consultant and Co-Founder Álvaro Cebrián added: “Developing a new business line within El Ganso, we needed the guarantee of a company with proven success in the perfume industry. We have understood each other very well because we share the principles of quality above all, as well as freedom in design.”
