Perfetti van Melle sweetens confectionery offer with new products

Perfetti van Melle (PVM) has strengthened its travel retail sugar confectionery offer with a new selection of sweets, mints and gum. The new products will be showcased at the upcoming IAADFS show in Orlando (1223 Cypress Ballroom).

The Mini Mentos Passport Kit comprises a child’s passport with a contact page, games and drawings inside; two stamps; three crayons; a sheet filled with travel-themed stickers and seven rolls of Mini Mentos in cola, orange, lemon, and strawberry flavours.

Chupa Chups Trolls Tin Gift Pack, available in three designs, is filled with eight fruity lollipops.

Mentos Gum Flavours chewing gums now include a natural green tea liquid filling. Three new flavours join the existing three flavours: Pure Fresh Mint Euca, Pure Fresh Spearmint, and Pure White Sweet Mint. Each package of gum comes with 45 chewing gum pieces.

Mentos Choco jumbo roll, which contains six Mentos Choco rolls, joins the existing Mentos Jumbo roll flavours.

PVM Brand Manager Global Travel Retail Femke van Veen commented: “PVM is all about innovation and originality. We strive to be the world’s most innovative confectionery company and we do so by creating imaginative products and brands.

PVM’s confectionery is enjoyed in over 150 countries. In travel retail we try to ensure we have an assortment that appeals to all ages. We have an extended kids’ line-up that provides more than just candy – something to keep and play with. We provide a wide range of snacking items and have suitable products for cash till points such as our mints or gum items.”

PVM’s travel retail strategy is based on three key areas: Must-haves, cash till point, new products.

Van Veen said: “We have identified a ‘must-have assortment,’ with the main purpose of driving the sugar confectionery for retailers and to delight travellers all over the world. Retailers should make sure their assortment is up to date so together we can continue creating ‘sweet smiles’ all over the world.

“As we see in other businesses, the cash register is an important point of interest. Purchases are driven by a high impulse decision-making process resulting in direct incremental basket spend. Research has shown that 48% of travellers would like to find products like sweets, candies and mints at the cash till point. 55% of travellers said that the cash register is the ‘perfect’ place to buy gum. To ensure we fully support retailers in having the right assortment at the right location we have outlined our snacking items that fulfil the travellers needs.

“Besides having the right core assortment, our ambition is to continuously excite retailers and travellers with joyful and eye-catching products. We had a close look at our gum assortment, which resulted in an optimised portfolio by replacing four existing flavours with three new flavours.”