Perfetti van Melle will introduce new products and merchandising materials during next month’s Summit of the Americas in Orlando (Booth: 1223).
Display units include a new Mentos and Chupa Chups branded Suitcase, designed to secure 360-degree in-store visibility. A prototype of the 80 x 80cm unit, which targets limited retail space, will be on display at the exhibition.
Perfetti van Melle Global Travel Retail Marketing Manager Femke van Veen said: “Mentos and Chupa Chups products are fun and eye-catching, and therefore deserve to be displayed in exciting and high-visibility locations. This is something that we as a company always try to improve. We always make sure that we have something that suits not only our products, but our business partners too.
“Besides the Suitcase display, we also have the possibility to develop bespoke displays that will meet all the specifications of our business partners. Examples of past projects include a Dhow Boat display in Muscat, a fun and attractive-looking display that is a real eye-catcher.”
Van Veen also highlighted another display used at multiple locations in stores at Paris Charles de Gaulle Airport. “The request was for a display that could be used in multiple locations: against the wall, in corners, but also as a round, free-standing unit. We came up with the Carousel Display which could be split up and used for all three placement occasions. The wheels underneath the display make it very portable so it can easily be moved throughout the store,” she said.
New products highlighted in Orlando will include the travel shopping-exclusive Mentos Connecting Tin, containing 275g of fruit-flavoured dragees. The packaging and dragees are decorated with multilingual greetings and landmarks, to create a fun, educational tool for younger consumers interested in learning languages.
Its launch will be supported by a Mentos-themed selfie wall, featuring a map of the world and detachable speech bubbles. Visitors are invited to take away a polaroid photo or leave one behind on the ‘wall of fame’.
Also new is the Chupa Chups ‘Do You Love Me?’ concept, which targets increased brand awareness for teenagers though popular emoticons on the Chupa Chups packaging and lollipops. The range includes a resealable bag containing 25 fruit-flavoured Chupa Chups lollipops. The question ‘Do You Love Me?’ is answered through various emoticons printed on the lollipops.
