Italian winery and distillery Bottega and Swiss chocolatier Lindt & Sprüngli Duty Free have joined forces in a cross-category collaboration targeting the premium gifting market.
The companies have launched display-based cross-category activation combining their bestselling products in travel retail – a 75cl bottle of Bottega Gold and Lindt Swiss Masterpieces Pralines – in an effort to promote joint sales.
The new promotion called “Perfect Match” follows the successful collaboration between the two companies that offered Dubai Duty Free customers a bottle of Bottega Amarone della Valpolicella paired with Lindt Excellence chocolate bars in October 2016 exclusively at Dubai Duty Free.
Launched during the TFWA World Exhibition & Conference in Cannes last week, the partnership will be featured across a range of duty free and travel retail outlets worldwide.
For the promotion, the brands have developed a dedicated display solution designed to highlight the initiative – displays and more support material will be available for travel retail outlets in 2018.
Bottega Owner and Managing Director Sandro Bottega said: “The synergistic union between the best chocolate in the world and our sparkling wines is a ‘perfect match’, on both the taste side, and the commercial aspect. Bottega and Lindt are both premium brands and innovation leaders in travel retail, with long tradition and great consumer understanding, whose products celebrate pure indulgence and stand for both luxury and the promise of the highest quality.”
Lindt & Sprüngli Global Duty Free Division Head Peter Zehnder added: “We are delighted to be pairing these excellent products in another premium partnership. The partnership will take gifting to the next level, strengthening and emotionalising the confectionery and liquor categories. The aim of the partnership is to boost non-promotional sales and help increase average transaction value across duty free outlets globally.
“Our Swiss Masterpieces Pralines are an excellent example of the artistry and craftsmanship that is deeply rooted in the creations of Lindt & Sprüngli. Paired with the wonderful Bottega Gold we feel we have created an exquisite combination, which will delight customers across the world.”
