‘People’s Choice’ – DFS promotes 2021 Masters of Time with consumer poll

CHINA (MACAU). DFS is building a sense of anticipation for its forthcoming Masters of Time Exhibition on WeChat, underlining the importance of the event to the luxury travel retailer’s Chinese consumer base.

DFS announced on its WeChat OA this week that the 2021 edition of the luxury watchmaking and jewellery festival will be unveiled on 17 November  in the form of a special pop-up store.

The announcement features an embedded mini-program and a short video (below) that elegantly illustrates the flow of time with the moves of ballerinas against a sensual red background.

This year’s exhibition offers guests a rare glimpse into a “treasure trove” of time pieces and jewellery that embody the captivating allure of rare gems, jewels and stones. Masters of Time, hosted at T Galleria by DFS, Macau, Shoppes at Four Seasons, will see 250 timepieces and fine jewellery items from over 40 world-renowned houses unveiled, including exclusive bespoke pieces created especially for the event.

Customers are encouraged to join this remarkable extravaganza in person at DFS Macau, Shoppes at Four Seasons for behind-the-scene stories. They can vote on the mini-program for the People’s Choice Award in six categories — Master of Watches, Excellence in Craftsmanship, Master of Jewelry, Excellence in Jewelry Design, Petit Hero, and Excellence in Innovation — and stand a chance to win a DFS voucher worth MOP$1,000 (US$125).

DFS followers on WeChat can also pick their favorite masterpiece and comment below to enter a lucky draw for a beauty product worth over RMB1,000 (US$156).

As reportedVianney Halter, the ‘master of chronometers’ who is renowned for his unique style as well as for his own technical patents and trademarked designs, has constructed a handful of first-edition timepieces launching at Masters of Time. These are led by ‘Deep Space Resonance’ – described as a one-of-a-kind masterpiece and launching only at DFS.


[Click on the YouTube icon to discover Deep Space Resonance by Vianney Halter] 

Vianney Halter: The master of chronometers
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