Italian sportswear brand Paul & Shark has opened a new boutique at Milan Malpensa Airport.
The store, in the Non-Schengen area, is highlighting the brand’s Spring/Summer 2022 ready-to-wear collection, along with its latest accessories and shoes.
It also introduces Paul & Shark’s new store concept which aims to offer a modern mix of materials and colours.
Bespoke fixtures in brass complement the space’s contemporary design with details in the stand-out Paul & Shark blue echoing the brand’s Italian heritage. Other key elements include metal, beige and dark blue wall coverings in PVC free material; light oak wooden surfaces; glass and mirrors; monitors and flexible and freestanding furniture for folded and hanging goods.
“This is not just an opening but a sign of a restart and for 2022 the brand is working on numerous new exciting projects,” Paul & Shark said in a press statement.
The company also underlined its commitment to reducing the brand’s environmental impact, adding that “sustainability is what drives and honours the brand today”.
Paul & Shark’s Save the Sea project – a collection made by using certified recycled polyester filaments, derived from post-consumer plastic bottles that pollute the sea – is just one of the brand’s efforts to ensure its products are more sustainable.
