Paul & Shark has expanded its travel retail network through store openings at Istanbul New Airport. A monobrand boutique is located in Zone 1, along with a corner in the Zone 6 fashion garden.
As reported, Paul & Shark is maintaining a programme of big openings in the channel. It recently opened a store in the new DFP Luxe downtown store at the SM Mall of Asia complex in Pasay City in the Philippines. It is also has a new corner at Mactan–Cebu International Airport.
Paul & Shark Worldwide Travel Retail Director Catherine Bonelli noted the brand’s “extremely successful” year.
“The most consolidated markets are Europe, China and Russia where we are investing to support a continuous retail expansion,” she said.
At the upcoming TFWA Asia Pacific Exhibition, Paul & Shark will present its latest ranges with an emphasis on the brand’s performance and heritage (Basement 2 D11). According to Paul & Shark, the collection combines its DNA with contemporary design, quality materials, technological research and attention to its heritage.
Nick Wooster X Paul & Shark and LQQK Studio capsule collections will be featured as Paul & Shark aims to raise the brand’s influence among fashion-conscious customers.
Typhoon 20000 and Always are regarded as pillars of the overall collection. Typhoon 20000 is a range of fabrics engineered and patented by Paul & Shark to ensure waterproof and windproof protection. Always offers a selection of ‘timeless’ garments which can be reordered.
The Travel Capsule includes urban character and technical-look pieces and Storm System from Loro Piana features waterproof and wind-resistant clothing in natural fabrics.
