Paul & Shark has expanded its travel retail network through store openings at Istanbul New Airport. A monobrand boutique is located in Zone 1, along with a corner in the Zone 6 fashion garden.
As reported, Paul & Shark is maintaining a programme of big openings in the channel. It recently opened a store in the new DFP Luxe downtown store at the SM Mall of Asia complex in Pasay City in the Philippines. It is also has a new corner at Mactan–Cebu International Airport.
Paul & Shark Worldwide Travel Retail Director Catherine Bonelli noted the brand’s “extremely successful” year.
“The most consolidated markets are Europe, China and Russia where we are investing to support a continuous retail expansion,” she said.
At the upcoming TFWA Asia Pacific Exhibition, Paul & Shark will present its latest ranges with an emphasis on the brand’s performance and heritage (Basement 2 D11). According to Paul & Shark, the collection combines its DNA with contemporary design, quality materials, technological research and attention to its heritage.
Typhoon 20000 and Always are regarded as pillars of the overall collection. Typhoon 20000 is a range of fabrics engineered and patented by Paul & Shark to ensure waterproof and windproof protection. Always offers a selection of ‘timeless’ garments which can be reordered.
The Travel Capsule includes urban character and technical-look pieces and Storm System from Loro Piana features waterproof and wind-resistant clothing in natural fabrics.