Patrón Spirits has extended its portfolio of barrel-aged tequilas in a bid to underline its commitment to new and innovative products.
The company will showcase new Patrón x Guillermo del Toro and Patrón en Lalique: Serie 2 at the upcoming TFWA World Exhibition.
Patrón x Guillermo del Toro is the result of a collaboration between Patrón and acclaimed Mexican film director, designer and screenwriter Guillermo del Toro. The edition includes two bottles: a blend of extra añejo Patrón tequila and an aged orange liqueur, both created specifically for this release. The special packaging, created by Del Toro, reflects his creative storytelling inspired by his early years growing up in Jalisco, Mexico.
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Patrón en Lalique: Serie 2’s crystal decanter was created by Lalique artisans. Only 299 bottles of Patrón en Lalique: Serie 2 have been created, each handmade and individually numbered at Lalique’s glass factory in France. The spirit inside is a blend of extra añejo tequilas, aged in the barrel room at the Hacienda Patrón distillery for more than seven years.
Patrón will also present its full range of ‘Aged to Perfection’ tequilas, including reposado and añejo tequilas, Burdeos and Piedra in the Gran Patrón family, and the duty free exclusive Patrón Cask Collection Sherry Añejo tequila.
The brand will also introduce its travel retail-exclusive 1-litre size bottles and collectors’ tins, including a new limited-edition Patrón Silver tequila bottle featuring artwork inspired by Mexico’s tradition of ceramic and textile folk art.
Patrón Spirits International Vice President Global Travel Retail John Kilmartin said: “At Patrón, innovation has always been an important driver, and we’re extremely excited to showcase so many interesting and innovative ‘Aged to Perfection’ tequilas in Cannes this year.
“Aged spirits continue to generate incredible consumer interest in duty free and we’re very pleased to offer a wide range of aged tequila styles and tastes that arguably rival those of the world’s finest bourbons, scotches and Cognacs.”
