Parfums de la Bastide eyes expansion in Asia Pacific travel retail

French fragrance specialist Parfums de la Bastide will highlight a range of personal and home fragrances at the upcoming TFWA Asia Pacific Exhibition (Level 1, P12).

Parfums de la Bastide adds a touch of Provence to TFWA Asia Pacific.

A first-time exhibitor at the Singapore event, the Provence-based brand takes its name from the French word for a Southern France country house. The brand underlines its artisanal approach to fragrances, collaborating with local perfumers, candle and soap masters to offer a range of products which are preservative, dye and UV-filter free.

Offering an artisanal approach to fragrances and beauty products: Parfums de la Bastile focuses on natural ingredients and materials.

Parfums de la Bastide edps are available in 50ml (RRP US$80) and 100ml (RRP US$115), in eight fragrances including Eclatant Citron de Menton and Insolite Lavande de Sault. The glass bottles are presented in a box made from recyclable paper.

The Parfums de la Bastide line-up: Making its TFWA Asia Pacific debut.

The brand’s Home Scents line includes eight candles in 80g (US$32), 190g (US$52) and 560g (US$120) sizes and a 100ml home spray (US$39). Its Hand and Body line offers four variants: Oranger & Petit grain, Figue and Lait de Figue, Lavande & Vanilla and Tilleul & Miel.

Parfums de la Bastide products are available in selected travel retail outlets throughout Europe.

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