CANADA. Paradies Lagardère yesterday opened the first TripAdvisor airport store – a ‘travel essentials’ shop in Toronto Pearson International Airport’s domestic Terminal 1.
In addition to offering travel essentials, the store features a large, interactive screen that travellers can use to learn more about the attractions and facilities of Toronto and the surrounding area.
TripAdvisor’s tagline is ‘Know better. Book better. Go better.’ It claims to be the world’s largest travel site, attracting over 455 million monthly visitors worldwide to its review and ranking platform.The site boasts 570 million reviews and opinions covering airlines, accommodation, attractions and restaurants, helping travellers decide where to stay, how to fly, what to do and where to eat.
TripAdvisor-branded sites are available in 49 markets.
“Paradies Lagardère works with its airport and brand partners to create enhanced customer experiences and stay on the cutting edge of offering innovation and technology,” said Paradies Lagardère President and CEO Gregg Paradies.
“What’s most exciting about introducing the world’s first-ever TripAdvisor travel essentials store is that we’ve incorporated an interactive tool that’s not only entertaining and fun, but is truly useful in helping travellers. This unique store is a great addition to the Toronto Pearson programme and an exciting destination for its guests.”
“We are thrilled to be partnering with Paradies Lagardère and extending the reach of the TripAdvisor brand into the Toronto Pearson International Airport,” said TripAdvisor Senior Director of Brand Partnerships Nicole Brown.
“The TripAdvisor travel retail store concept allows us to further our mission of helping travellers worldwide plan and book the perfect trip by offering them a convenient way to purchase all the travel essentials, as well as quick access to our more than 570 million reviews and opinions on 7.3 million accommodations, restaurants and attractions via innovative in-store touchscreens.”
Paradies Lagardère, formed by Lagardère Travel Retail’s acquisition of Paradies in late 2015, began its partnership with TripAdvisor in 2016. The company plans to introduce three more TripAdvisor concepts in 2018, at Raleigh–Durham International (as reported), George Bush Intercontinental Airport, and Phoenix Sky Harbor International Airport, respectively.
Paradies Lagardère specialises in three key airport concessions areas – food & beverage, travel essentials and specialty retail.